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ACCI Conference 2026

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8:30am PDT

A1 - Consumer Well Being International Ballroom IElizabeth Kiss A1a The effect of anthropomorphism of female virtual influencers on women’s objectification and social comparison International Ballroom IJeeweon Wee A1b Unequal Returns: Wage Disparities among LGBTQ+ Individuals through Human Capital and Intersectionality Frameworks – Implications for Consumer Well-Being International Ballroom IJake Zavala Zavala A1c When the game stops being fun: understanding the relationship between gamification and consumer distress International Ballroom ILisa Baiwir A2 - Financial Fraud International Ballroom IIMJ Kabaci A2a From Perception to Loss: A Two-Phase Approach to Measuring Financial Fraud International Ballroom IIKyoung Tae Kim A2b Mobile Fintech Usage and Consumers' Exposure to Financial Fraud International Ballroom IIYeqi Zhu A2c The Determinants of Financial Awareness: A Quantile Regression Approach International Ballroom IINasima Khatun • Donald Lacombe A3 - Financial Resilience Pacific IPiotr Bialowolski A3a Financial Resilience and Financial Disagreement Mediate the Associations between Economic Adversity and Dyadic Marital Satisfaction: Exploring Within- and Between-Couple Differences and Moderations in Multilevel Modeling Pacific IZewei Liu A3b Flood Events and Precautionary Savings Pacific IJuan Sandoval A3c Generational Differences in Emergency Fund Savings: An Analysis of Demographic, Economic, and Predictive Behavioral Factors Among Millennial and Generation X Households Pacific IMo Buckner A4 - Mental Health & Resilience Pacific IIShinae Choi A4a But Who Supports Mama? Examining the Roles of Social Support and Basic Psychological Needs Satisfaction in Pregnancy and Postpartum Mental Health Pacific IIGrace Palmer A4b Hard Financial Times, Strong Bonds: Love, Purpose, and Mental Health Pacific IIShinae Choi A4c Material hardship, risky health behaviors, and mental health Pacific IIYoungjoo Choung A5 - Sustainable Consumer Behavior Atlantic I & IIBlake Gray A5a How Consumers Learn About Climate Risks: Disaster Experience, Media Coverage, and Insurance Decisions Atlantic I & IIYilan Xu A5b What Makes Refurbished Acceptable? A Two-Stage Study of Purchase Intention and Discount Thresholds Atlantic I & IIYuhyeon Seo